COOKIE POLICY
What are cookies:
Our website uses cookies to improve the services we provide to you. Cookies are small files that store information in your browser and are commonly used to distinguish individual users. However, the user’s identity is not identifiable based on this information. Cookies help, for example:
with the correct functionality of our site, so that the purchase process can be completed with as little difficulty as possible;
by remembering our customers’ login details, so they don’t have to enter them every time;
by identifying which pages and features visitors use most often; based on this, we can best adapt our offer to your requirements;
they help us find out which ads visitors view most often, so that they are not shown the same ad repeatedly while browsing the site, or so they are not shown ads for goods they are not interested in.
Further general information on cookies can be found, for example, here
What cookies we use:
The cookies used on our site can be divided into two basic types in terms of their duration. Short-term “session cookies” are only temporary and remain stored in your browser only until you close the browser, and long-term “persistent cookies” remain stored on your device for much longer or until you manually remove them (the time cookies are kept on your device depends on the settings of the cookie itself and your browser settings).
In terms of the function that each cookie performs, cookies can be divided into:
conversion, which allow us to analyze the performance of different sales channels
tracking, which in combination with conversion cookies help analyze the performance of different sales channels
remarketing, which we use to personalize ad content and ensure correct targeting
analytical, which help us improve the user experience of our website by understanding how users use it
essential, which are important for the basic functionality of the website
Some cookies may collect information that is subsequently used by third parties and which, for example, directly support our advertising activities (“third-party cookies”). For example, information about products purchased by visitors on our site may be displayed by an advertising agency so that we can better tailor the display of internet advertising banners on the websites you view. However, you cannot be identified based on this data.
We use the following cookies on our website:
Issuer/ Cookie NameTypeDuration
| AdForm (TPC, GCM, uid) | Tracking, Conversion, Remarketing | persistent |
| AdWords | Tracking, Remarketing | 90 days |
| DoubleClick | Tracking, Conversion, Remarketing | persistent |
| Tracking, Conversion | persistent | |
| Google Analytics (_ga, cid, utmv, utmz, utma, utmb, utmc) | Analytical, Tracking | persistent 6 months persistent 6 months persistent persistent session |
| Heuréka | Tracking, Conversion | persistent |
| asid | Essential | may vary |
| https_enabled | Essential | may vary |
| recently_viewed | Essential | may vary |
| Sklik | Tracking, Remarketing | 30 days max 540 days |
| Zboží | Tracking, Conversion | persistent |
| YOTTLY | Tracking, Conversion, Remarketing | persistent |
How to refuse the use of cookies
The use of cookies can be configured using your internet browser. Most browsers automatically accept cookies by default. You can use your web browser to refuse cookies or to set the use of only certain cookies.
Information about browsers and how to set cookie preferences can be found on the following websites: